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Poster: Quasarider Date: Feb 12, 2013 2:11pm
Forum: GratefulDead Subject: Re: dave's picks

My point on utilizing retail outlets is there is a greater market than just dead.net. Rhino is owned by Warner Music its not a small company like the old Grateful Dead Records. Rhino's product line is sent to retail stores all over and I imagine shipping would be minimal because it would be bulk, they would take a hit on selling wholesale vs retail though. They could offer a bonus disc on dead.net for people who order online early to keep these people happy.
Best Buy has over 1000 stores and that is just one chain. How many people even know about Daves Picks? Or even bother to shop at Dead.net. If you went to a Furthur show and asked people what Daves Picks is most of them would have no clue. I think this would give the slackers that are not that motivated to preorder anything a chance to get these not to mention Christmas, Birthday presents etc.. Plus all these chains you can order stuff online which would increase internet sales.
It seems like they are making these limited to cash in quickly I just doubt they use this marketing strategy with other artists. They know there is this core group of Deadheads that will keep buying and if you do a small run it will sell out. I am curious if Dave's Picks can be digitally released or if its just limited to cds? If they lose out on digital sales in the long run that is just stupidity. I still like to purchase cds and have something tangible to hold on to but I am probably a minority in that department. Oh And I just ordered my wife the Sweater she will Loovvveeee it for Valentines....